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3 Things Every Website Should Have

Having a great website should be one of your main goals as a business in today’s online world. A website allows any business to reach so many more people than you might otherwise. So how do you even get started? How do you make sure your website is effective? This is the three best features that Shelby & Company, INC. recommends that every website have.

Clear and easy-to-use navigation

Your website's navigation should be intuitive and easy to use. Visitors should be able to find what they're looking for quickly and easily. Make sure your navigation menu is easy to locate, and that the links are labeled clearly and concisely.

Contact information

Your website should make it easy for visitors to contact you. This can include an email address, phone number, physical address, and/or a contact form. Providing multiple ways for visitors to get in touch with you can help build trust and credibility.

A Blog

This is Shelby & Company’s most recommended feature on a website. Including a blog on your website can be a great way to provide valuable content to your audience and attract new visitors. Here are three benefits of having a blog:

Boosts SEO: Blogging is a great way to improve your website's search engine optimization (SEO). By creating high-quality content on a regular basis, you can attract backlinks from other websites, which can help increase your site's domain authority and improve your search engine rankings.

Increases engagement: By providing valuable content on your blog, you can keep your audience engaged with your brand and encourage them to return to your site. This can also help build trust and credibility with your audience.

Drives traffic: By promoting your blog posts on social media and other channels, you can drive traffic back to your website. This can help increase your overall website traffic and attract new visitors who may be interested in your products or services. Additionally, including internal links to other pages on your site within your blog can also help improve your website's overall navigation and user experience.

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