Business expansion has been the scariest part of my career. I never planned for my business to be this HUGE. being authentic, it has been the hardest thing I have ever done. I have had to learn (or attempt) to balance work and personal life. Not just any personal life, myself. I have had to set time aside for myself and making sure that I know it is okay to do that.
We expanded into another city at the beginning of the year. It has been the absolute best thing that I have done in business. I am one that usually jumps before making sure my parachute is connected to my back. I know that with faith and hard work, anything is possible and will work out.
I started Shelby & Company INC in 2016 right after I left my first husband. I was entering an unknown world of marketing only for other businesses. I had experience in marketing my own business that we had back then, but I had to figure out how to do it for other people.
It has been a huge roller coaster over the past 4 years. I have had 1 brand change, multiple marketing packages changes, fired clients, been fired by clients, lost proposals and forgot to respond to messages, hired and fired multiple people, and even lost 10K dollars.
In the business owner world, it is not cookie cutter. Each business is so different. I thought i could use my past experiences and just apply it to another business, but that was not the case. I learned how to adapt to my new reality and how to help others with their businesses.
I am not done expanding. I am going to continue growing my marketing agency and sign shop one day at a time. With God on my side, and a lot of sweat and tears, we can accomplish anything.