The Power of Strategic Rebranding

What’s in a name? For Shelby McFarland, it’s been the difference between explaining her business and letting it speak for itself.

In this episode, Shelby takes us behind the scenes of her journey rebranding from Exposed Marketing to Shelby and Company Incorporated to The Marketing Broker. She shares the pivotal moments, strategic decisions, and unexpected opportunities that came from changing her business identity — not once, but twice.

Whether you’re considering a rebrand or simply curious about how to navigate one without losing momentum, Shelby’s story will give you both the inspiration and the insight to take that next step.

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