What Does a Blog do for Your Website?

A website serves many purposes, you can tell so much about your business in a very accessible place. You can list products and services, and use it as a way to garner new customers. One aspect of a website you may not have thought about is a space for blog posts, like this one!

Why have a blog on your website?

Having a blog on your website gives your website viewers the opportunity to get to know you and your company on a deeper, more personal level. This is a place where you can have a little more fun with your brand, show your expertise, and provide more of a behind-the-scenes look at your company.

What should I put on my blog?

Your blog should be an inside look at your business. A way for you customers to see past the products and services you provide. You can put those things on there too, but there should be a mix of both. You can also do informational blog posts like this one! Informational posts can help boost credibility and get customers hyped about what your business means.

For example, if you donate to a charity as a way your business gives back to the community, you could make a post explaining if you helped by doing volunteer work or why you chose that particular charity. This gives the customer a chance to connect with you on another level other than business.

Here are some other topic ideas:

• What a day on the job looks like from behind the scenes

• Here is an aspect of the job you may not have thought about

• We are partnering with another company! Here's what that will look like

• We won an award! Here’s our journey to getting here

• Here’s a very special opportunity we had

• We are expanding!

What should I not put on my blog?

We recommend keeping blog posts on the shorter side. You don’t want to lose a reader because a post is just paragraph after paragraph. Also we don’t suggest covering every aspect of your life, since some things are of a private nature. Here is Shelby & Company’s list of topics to avoid:

• Controversial topics

• Personal information (address, personal phone number, etc.)

• Personal financial information

• Sensitive topics (unless your business incorporates these sensitive topics already)

• Inappropriate content (this includes photos)

How do I get a blog started on my website?

Getting a blog started is super simple, add a section on your website for them, and just start writing! It doesn’t have to be anything super long or fancy. For those just starting out, even three paragraphs can be really impactful. Sometimes the most authentic writing is super simple and to the point. And don’t be afraid to get creative with your topics and put your own spin on it!

The team at Shelby & Company, INC is here to assist in any way possible regarding your blog or online brand. Reach out to us via email to set up a free consultation.