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Hi, I am Shelby!

"As the CEO and founder of Shelby & Company, INC., I have cultivated a team of experts who share my passion for marketing and entrepreneurship. With over 12 years of experience in the marketing and business industry, I have developed a keen understanding of the modern digital landscape and an eye for what separates a successful campaign from a misstep. I am an entrepreneur at heart, and I love nothing more than pairing my creativity with strategic thinking to help businesses of all sizes succeed."

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About our CEO

Shelby McFarland is a trailblazing woman entrepreneur with over 12 years of experience in the dynamic world of marketing. With a relentless passion for innovation and a keen eye for trends, she has become a prominent figure in the marketing industry, setting new standards and redefining success.

Shelby's journey in the marketing sector began early in her career, where she quickly distinguished herself as a rising star. She started her career life at 18 and built a strong foundation for her future endeavors. Her insatiable curiosity and drive for excellence led her to pursue several entrepreneurial opportunities. 

Throughout her illustrious career, Shelby has helped several small businesses increase their online branding by exceeding expectations. Her expertise spans a wide spectrum of marketing disciplines, including digital marketing, content strategy, social media management, SEO, and branding. 

In 2016, Shelby founded her own marketing agency, Shelby & Company, INC. With her remarkable vision and strategic acumen, she transformed her startup into a thriving company. Under her leadership, Shelby & Company, INC has partnered with numerous clients, from startups to Fortune 500 companies, helping them achieve unprecedented growth and brand recognition.

Shelby's accolades and achievements are a testament to her dedication and ingenuity in the marketing world. She has been a featured speaker at industry conferences, sharing her insights on the ever-evolving landscape of marketing. She has also been recognized with awards for her contributions to the field.

In addition to her professional success, Shelby actively supports initiatives aimed at empowering women in entrepreneurship and leadership roles. She is raising her daughter to believe that women can make a big difference in the world. 

Beyond her professional accomplishments, Shelby is an avid traveler and a dedicated mother.  She is also committed to giving back to her community, volunteering her time and resources to various charitable organizations.

With her wealth of experience, innovative thinking, and unwavering commitment to excellence, Shelby McFarland continues to be a driving force in the marketing industry, demonstrating that with passion and determination, any entrepreneur can carve out their own path to success.

shelby mcfarland workshops

| 2016 New Member of the Year Nominee
| 2016 Young Professional of the Year Nominee
| 2017 Young Professional of the Year Nominee
| 2017 Excellence in Customer Service Award Winner

| 2018 Honoree for Cystic Fibrosis Foundation

| 2018 Young Non Profit Professional of the Year

| 2019 Small Business Owner under 30 Finalist

| 2019 Small Business of the Year Nominee

| 2023 Member of International Society of Female Professionals

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